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Photo by: South Dakota State University

SDSU teams up with Under Armour

Courtesy: SDSU Sports Info
Release: 03/09/2012 09:09:44
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BALTIMORE, Md. — South Dakota State University and Under Armour, Inc. (NYSE:UA) announced today that the Baltimore-based leader in performance apparel, footwear and accessories will become the official outfitter of Jackrabbits Athletics beginning in July 2012.

The multi-year agreement gives Under Armour the right to provide on-field and training gear to 21 varsity sports including football and men's and women's basketball. Under Armour will also outfit coaches and members of the athletic department staff.

"South Dakota State Athletics is proud to partner with Under Armour, the global leader in performance gear," said Justin Sell, Director of Athletics at SDSU. "This partnership will help South Dakota State continue to provide our student-athletes with a high quality experience while expanding the opportunity to market the Jackrabbit brand."

"The exciting new partnership between South Dakota State University and Under Armour is a demonstration of both programs' leadership and vision," said Rob Peterson, Senior Associate Athletic Director, SDSU. "Under Armour was looking for an institution with strong core values and an athletic foundation built for long-term success, while SDSU was looking to provide our student-athletes with high-quality, cutting-edge performance apparel and uniforms."   

The new official outfitter agreement includes marketing entitlements that will complement the brand's marketing campaigns through print and on-field presence at the University.

"When we recruit student athletes to South Dakota State University, we promise them a special quality of life, and the gear they wear and use is an integral part of that. Under Armour will elevate each student athlete's time spent at SDSU. We look forward to Under Armour's great service and tremendous quality." - John Stiegelmeier, Head Football Coach

"We are proud to wear the Under Armour brand. We are very fortunate to partner with such an innovative company. Go Jacks!" - Scott Nagy, Head Men's Basketball Coach

"Our athletes and fans will love our new partnership with Under Armour. We will be getting best-in-class training gear and, at the same time, new uniforms with performance benefits to our entire department. Under Armour and South Dakota State are a great fit for one another." - Aaron Johnston, Head Women's Basketball Coach

Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. Other Under Armour affiliated universities include Auburn, Delaware, Maryland, South Carolina, Southern Illinois, Texas Tech, and Utah.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.  The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.  The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.UA.com.

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